Hardware Podcasts

Healing through food with Danielle Walker of Against All Grain (2022)

How I Built This · 18 Apr 2024 · 47m

What this episode covers

Danielle Walker, founder of Against All Grain, explains how her struggle with ulcerative colitis led to the creation of a multifaceted food business, including bestselling cookbooks, spice lines, and digital courses. She details her journey from a personal WordPress blog to a New York Times bestseller, emphasizing her strategy of putting her face on the cover to build trust with sufferers of autoimmune diseases. Walker discusses the operational challenges of sourcing niche ingredients like coconut flour in the early 2010s and her decision to expand into physical products to control quality and accessibility for her audience.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
U.S. Bank, Trader Joe's, Whole Foods, Amazon, Indiegogo
Products
Against All Grain, Healthy in a Hurry, Breaking the Vicious Cycle
Also
Facebook, WordPress

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