Hardware Podcasts

Founder Feature: Taylor Espinoza of Unicorn Bites

The Startup CPG Podcast · 16 Jan 2026 · 23m · Episode 240

What this episode covers

Taylor Espinoza, founder of Unicorn Bites, explains how she transitioned from practicing law to building a 100% date-sweetened, allergen-free mini cookie brand. She details the product development process, which involved hundreds of recipe iterations at farmer's markets to find the right sweetener and texture, and discusses the specific challenge of keeping the soft-baked cookies durable during warm-weather shipping. Espinoza outlines her retail strategy, focusing on local expansion in New Jersey and New York before targeting major natural retailers like Whole Foods, while navigating the financial constraints of high ingredient costs.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Whole Foods, Erewhon, Fair, Bubble Goods
Products
Unicorn Bites, Chips Ahoy, Smart Sweets
Tools
Canva

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