Advice Line with Tara Bosch of SmartSweets

What this episode covers

Tara Bosch, founder of SmartSweets and her new venture Snackish, joins Guy Raz to advise three founders on scaling physical product businesses. She discusses the strategic differences between launching a second company with existing resources versus starting from scratch, emphasizing the importance of product-market fit and clear vision. The episode covers specific challenges in food manufacturing, retail distribution strategies, and digital marketing for niche consumer brands.