Hardware Podcasts

Mike Burroughs (Founder / Creator, Stanceworks)

Just Gonna Send It · 26 Aug 2026 · 1h 04m · Episode 19

What this episode covers

Mike Burroughs, founder of Stanceworks, explains how he pivoted from a car culture blog to a full-time YouTube career, driven by the decision to buy and modify a Ferrari 308 with a Honda engine swap. He details the financial risks of funding his ambitious Ferrari F40 tube-chassis project by liquidating other assets, leaving him with only $258 to his name. Burroughs also discusses the operational realities of running a small content business, including managing sponsors like Send Cut Send and balancing creative momentum with production demands.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Stanceworks, Send Cut Send, Hollinger, HR, Hoonigan, Falcon
Products
Ferrari 308, Ferrari F40

Related episodes from other shows

Other shows on the same ground, closest first.

  • Making It · 1h 00m

    397: The Gift Curtain

    Jimmy Diresta celebrates hitting 2 million YouTube subscribers, attributing the growth to YouTube Shorts and discussing his upcoming pool table build and house restoration. David Picciuto shares his experience building a folding chair and the challenges of capturing genuine excitement on camera. Bob Clagett details his work on a trade show booth and a custom carrier for a life-size R2D2 droid. The hosts then discuss 'bad investments,' including Jimmy's abandoned 1967 Cadillac, Bob's unused ShaperOrigin and TIG welder, and David's failed car painting course and real estate fears.

    Crowdfunding & preordersPricing, margins & unit economics
    6 chapters

  • How I Built This · 49m

    HIBT Lab! MKBHD: Marques Brownlee

    Marques Brownlee, creator of the tech review channel MKBHD, explains how he turned a high school hobby into a multi-channel media business with 16 million subscribers. He details his early days reviewing gadgets like the HP Pavilion and LG G Flex, his decision to maintain editorial independence by rejecting corporate job offers, and his 'octopus' philosophy for building a team of 13 to handle production, accounting, and strategy while he focuses on content. Brownlee also discusses the evolution of his revenue model from YouTube ads to selective sponsorships, and his long-term vision of potentially launching his own hardware product.

    Direct-to-consumer & e-commerceMarketing & brand
    8 chapters

  • How I Built This · 1h 09m

    CrunchLabs: Mark Rober

    Mark Rober, a former NASA JPL and Apple engineer, explains how his curiosity-driven engineering projects evolved into a massive YouTube channel and the physical product company Crunch Labs. He details the complex engineering behind viral videos, such as the 15-ton Jell-O pool and the glitter bomb, and describes the decision to self-finance Crunch Labs with $3 million to create science subscription boxes. Rober discusses his strategy of using his YouTube channel as a marketing engine for his own IP rather than taking external sponsorships, and his deliberate choice to maintain a small team to preserve creative control and avoid burnout.

    Starting a product companyIndustrial & consumer product design
    7 chapters

  • How I Built This · 59m

    YouTube Creator and Cookbook Author: Rosanna Pansino

    Rosanna Pansino, the creator of the YouTube channel Nerdy Nummies, explains how she transitioned from a struggling actor in Hollywood to a successful digital content creator and cookbook author. She details the business decisions behind launching her channel with low-budget equipment, the strategic pivot to diversify revenue through cookbooks, merchandise, and licensing deals with companies like Wilton and Container Store, and her current challenges with YouTube's algorithm. Pansino discusses the financial reality of content creation, noting that organic growth is now difficult without paying for promotion, and describes her strategy of maintaining multiple income streams to buffer against platform volatility.

    Direct-to-consumer & e-commerceMarketing & brand
    7 chapters

  • Making It · 1h 13m

    408: If You Build It… Some people might come.

    Jimmy Diresta, Bob Clagett, and David Picciuto discuss the realities of being a maker on YouTube, with Jimmy sharing a detailed story about a fraudulent check scam he encountered while selling a South Bend metal lathe on Facebook Marketplace. The group debates whether passion alone is enough to succeed, with Jimmy arguing that the current landscape requires more than just inspiration to reach an audience, while Bob emphasizes building a timeless library of work. David reflects on how the constraints of his job as a YouTuber drive his creativity, and they announce an upcoming meetup at Nile Industries.

    Direct-to-consumer & e-commerceSourcing & supply chain
    8 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Just Gonna Send It. The episode itself belongs to its publisher.