Hardware Podcasts

HIBT Lab! MKBHD: Marques Brownlee

How I Built This · 3 Nov 2022 · 49m

What this episode covers

Marques Brownlee, creator of the tech review channel MKBHD, explains how he turned a high school hobby into a multi-channel media business with 16 million subscribers. He details his early days reviewing gadgets like the HP Pavilion and LG G Flex, his decision to maintain editorial independence by rejecting corporate job offers, and his 'octopus' philosophy for building a team of 13 to handle production, accounting, and strategy while he focuses on content. Brownlee also discusses the evolution of his revenue model from YouTube ads to selective sponsorships, and his long-term vision of potentially launching his own hardware product.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
YouTube, Stevens Institute of Technology, U.S. Bank
Products
MKBHD, HP Pavilion, LG G Flex, Waveform, Autofocus
Also
CES

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