Hardware Podcasts

Live Episode! Glossier: Emily Weiss

How I Built This · 26 Nov 2018 · 51m

What this episode covers

Emily Weiss, founder of Glossier, explains how she leveraged her blog Into the Gloss to build a $400 million beauty brand by listening directly to her community. She details the challenges of raising seed funding from a single female investor, Kristen Green, and the process of finding a specialized chemist to develop products bottoms-up. Weiss discusses Glossier's direct-to-consumer strategy, which prioritizes digital connection and community over traditional retail distribution, and her vision for building a digital platform that replicates the social experience of their physical stores.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Glossier, Vogue, Ralph Lauren, Longchamp, Estée Lauder, L'Oréal, Sephora, Warby Parker, Bonobos, Instagram, YouTube
Products
Into the Gloss, Boy Brow
Tools
Slack

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