Hardware Podcasts

159: Build a Community to Sell Your New Product Invention

Product Startup · 18 Jan 2023 · 28m

What this episode covers

Ashley Black, founder of FasciaBlaster, explains how she built an $150 million direct-to-consumer business by leveraging a community of 8 million social media followers. She details her strategy of using paid Facebook ads to reach break-even, then lowering customer acquisition costs through authentic, founder-led content that drives organic engagement. Black emphasizes the importance of self-funding, being 'all-in' without a Plan B, and using the community to validate new product ideas before launch.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Mako Design + Invent
Products
FasciaBlaster
Also
Stevie Award, TikTok, Amazon, Sephora

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