Advice Line with Randy Goldberg of Bombas

How I Built This · 13 Jun 2024 · 49m

What this episode covers

Bombas co-founder Randy Goldberg joins Guy Raz to advise three early-stage founders: Rivki of Impact Fashion, who struggles to expand her modest, plus-size clothing brand beyond her insular Orthodox Jewish community; Shyam of Play Carum, a rocket engineer trying to popularize the South Asian tabletop game Carom in the US; and Änna Benchevanga of Urbana Boutique, who is trying to translate her successful brick-and-mortar curation into a digital direct-to-consumer channel. Goldberg emphasizes that for all three, success lies in authentic storytelling, community borrowing rather than buying, and clearly defining their unique point of view before spending on marketing.

Mentioned

Companies
Bombas, Impact Fashion, Play Carum, Urbana Boutique, Guayaki Yerba Mate, SpaceX
Products
Spike Ball, Starlink
Also
J. Peterman

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