Hardware Podcasts

228: How to Build a Digital Community Before Launching Your Invention

Product Startup · 30 May 2024 · 15m

What this episode covers

Jon Davids, founder of Influicity and author of 'Marketing Superpowers', explains how hardware startups can build digital communities before launch using his 'movement formula' of belief, faith, and action. He argues that founders should establish authority and trust early by sharing their core belief and the experts validating it, rather than trying to be professional content creators. Davids emphasizes that authenticity and consistency in messaging allow inventors to build a loyal audience that converts to sales naturally, citing examples like MrBeast and Kim Kardashian who succeed through community rather than just celebrity status.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Influicity, Mako Design
Products
Marketing Superpowers: Build a Brand So Good That Getting Customers Feels Like Magic
Also
YouTube, Instagram, TikTok, LinkedIn, Discord, Reddit, Gary Vaynerchuk, MrBeast, Kim Kardashian

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