Hardware Podcasts

Founder Feature: Bar Bruhis of Boostcous

The Startup CPG Podcast · 24 Jul 2026 · 29m · Episode 343

What this episode covers

Bar Bruhis, founder of Boostcous, explains how he formulated a better-for-you couscous using only chickpeas, lentils, and peas after a licensing deal with an Italian manufacturer collapsed due to tariffs. He details his decision to launch direct-to-consumer first, hitting 10,000 Shopify orders in six months to prove product-market fit and gather customer data. Bruhis shares the specific post-purchase survey question that led to a Costco buyer call and discusses his strategy for pitching Whole Foods and Walmart after his first trade show at Summer Fancy Food.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Banza, Goodles, Lieber's Locavore, Whole Foods, Walmart, Costco, No Commerce
Products
Boostcous
Tools
Shopify, Meta, Klaviyo
Also
Summer Fancy Food

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