Hardware Podcasts

107 - TikTok star Sara Laninga talks about being a social designer

People of Packaging · 17 Feb 2022 · 30m

What this episode covers

Sara Laninga, a freelance graphic designer and TikTok content creator known as @sara.and.misc, discusses her journey from studying in New Zealand to becoming a full-time designer based in Dallas. She explains how she uses TikTok to share imaginary rebranding projects, such as a Gen-Z-focused Tropicana, which has attracted clients like boutique coffee brands and skincare startups looking for social-media-friendly packaging. Laninga highlights the value of 'semiotics' in packaging design and her strategy of leveraging social platforms to connect directly with young entrepreneurs and influencers.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Tropicana, Chobani, Aesop, Teddy Fresh, Cotopaxi
Also
TikTok, Instagram, Etsy

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