Hardware Podcasts

Founder Feature: Kartik Das of Doosra

The Startup CPG Podcast · 6 Feb 2026 · 31m · Episode 254

What this episode covers

Kartik Das, founder of Doosra, explains how he leveraged his background as a classically trained French chef to create a modern Indian snack mix that blends spicy and sweet flavors. He details the brand's evolution from hand-packing bags at New York farmers' markets to securing retail partnerships with a deliberate, relationship-first growth strategy. Das discusses the critical role of packaging redesign, specifically the introduction of the 'Ladu' mascot, in capturing consumer attention and communicating the product's unique identity. He also highlights the importance of community within the South Asian CPG space and his decision to maintain small-batch production to ensure quality and direct customer engagement.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Spice Wala, Favan Creative, Patel Brothers, Kalustyan's
Products
Doosra, Bolly Good, AOM, Rishi Snacks, Chai Tea
Also
Fancy Food Show, Notch Live

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