Hardware Podcasts

Advice Line with Tariq Farid of Edible Arrangements

How I Built This · 6 Nov 2025 · 50m

What this episode covers

Edible Arrangements founder Tariq Farid joins Guy Raz to advise three early-stage entrepreneurs: Jake DeLion of Fila Manila, who is trying to mainstream Filipino-inspired banana ketchup; Heather Thorkelson of Minimal Impact Cruises, who is debating her company's name for a sustainable polar expedition vessel; and Ryan Burkhardt of Kong Screen Printing, who wants to scale revenue without losing his personalized customer service model. Farid shares insights on brand evolution, product focus, and the importance of protecting company culture during growth.

Most relevant to

companies scaling up, early-stage companies and founders before launch

Topics

Mentioned

Companies
Edible Arrangements, Fila Manila, Minimal Impact Cruises, Kong Screen Printing, Siete Foods, Trader Joe's, Costco, Whole Foods, Walmart, Amazon, U.S. Bank, Roti, Chipotle, Coke, Sprite, Topo Chico, Blackhawk Media
Products
Banana Ketchup, Ube
Also
Shark Tank

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