Hardware Podcasts

Fila Manila's Founder Jake Deleon Brings Filipino Flavors to Shark Tank

The Startup CPG Podcast · 29 Feb 2024 · 41m · Episode 20

What this episode covers

Jake Deleon, founder of Fila Manila, discusses his journey from corporate roles at Procter & Gamble and Starbucks to launching an award-winning Filipino food brand. He details the rapid product development of cooking sauces, banana ketchup, and ube spreads, and the strategic use of TikTok to drive cultural representation and sales. Deleon also shares insights into his persistent application process for Shark Tank, the negotiation dynamics on set, and his personal motivation to honor his late father and living mother.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Fila Manila, Procter & Gamble, Starbucks, Origin Almond, Whole Foods, Target, Kraft Heinz, Pulp Pantry, Wild Wonder, Funky Mellow, Cost Plus, Mars, Founders Heritage
Products
Shark Tank, Pringles, Iams
Tools
TikTok
Also
Hulu, ABC

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