Hardware Podcasts

#130 What is a CMO? With Erin Fasano (Core Foods)

The Startup CPG Podcast · 27 Feb 2024 · 51m · Episode 19

What this episode covers

Erin Fasano, CMO at Core Foods and founder of Starryside, discusses her career path from classic CPG companies like Dole to emerging brands, emphasizing the importance of aligning marketing with sales and retail strategies. She details how to build effective marketing plans for early-stage companies, prioritizing owned channels like email and social media while leveraging retailer programs to drive velocity. Fasano also shares practical advice on conducting scrappy consumer research, managing packaging feedback, and balancing DTC with retail distribution for perishable goods.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Core Foods, Dole Foods, Sagely Naturals, Midday Squares, Kroger, Whole Foods, Target, Amazon
Products
Starryside, Stanley
Tools
Klaviyo, SurveyMonkey
Also
IRI, Spins

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