Hardware Podcasts

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

How I Built This · 9 Jul 2026 · 48m

What this episode covers

Jeni Britton, founder of Jeni's Splendid Ice Creams and her new fiber company Flora, advises three early-stage CPG founders on marketing, fundraising, and PR. Jesse Koenig of Jesse and Ben's discusses marketing frozen fries made with tallow and avocado oil, Casey White of Jaju Pierogi weighs the pros and cons of outside capital for scaling to big-box retailers, and Callie Sayher of ube.co seeks advice on hiring a PR firm for her purple sweet potato pet treats.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Jeni's Splendid Ice Creams, Flora, Jesse and Ben's, Jaju Pierogi, ube.co, Sprouts Farmers Market, Whole Foods, Costco, Target, Sir Kensington's
Products
Claude

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