Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams
Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, discusses the evolution of her Columbus, Ohio-based company from a 2002 farmer's market stall to a national brand with nearly 40 scoop shops and Whole Foods distribution. She explains her decision to shift from a 'wannabe artist' aesthetic to a clean, pharmacist-like look to better communicate the quality of her product, and details her rigorous, relationship-driven sourcing of dairy and fruit. Bauer emphasizes that her success stems from years of 'boots on the ground' learning in ice cream chemistry and math, rejecting early growth in favor of perfecting recipes that exclude egg yolks, stabilizers, and corn syrup.