Hardware Podcasts

Yasso: Amanda Klane and Drew Harrington

How I Built This · 25 Sept 2023 · 1h 12m

What this episode covers

Amanda Klane and Drew Harrington, co-founders of Yasso, explain how they defied industry experts to create a frozen Greek yogurt bar, navigating early recipe failures and manufacturing rejections to secure a trial run with Mr. Cookie Face. They detail the operational chaos of their early scaling, including a truck accident, packaging errors, and a near-disastrous wet check from Costco, while building a brand that eventually attracted competitors like Ben & Jerry's and Unilever. The founders discuss their strategic decision to prioritize taste and mainstream retail placement over niche diet trends, leading to profitability and a eventual acquisition by Unilever.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Ben & Jerry's, Chobani, Mr. Cookie Face, Fat Boy, Costco, BJ's, Unilever, Halo Top, Weight Watchers, Skinny Cow
Products
Yasso
Also
University of Nebraska, Penn State University

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