Hardware Podcasts

When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat

How I Built This · 28 Sept 2023 · 38m

What this episode covers

Eshchar Ben-Shitrit, co-founder and CEO of Redefine Meat, explains how he pivoted from a corporate career at HP to launching a plant-based meat company using 3D printing technology. He details the early R&D process, including initial failures with inedible prototypes and the strategic pivot from selling printers to selling the meat itself. Ben-Shitrit discusses the challenges of replicating complex muscle structures, securing partnerships with Michelin-starred chefs like Marco Pierre White, and the company's path to profitability and global expansion.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Redefine Meat, Impossible Foods, Beyond Meat, Hewlett Packard, Hycon, Jivodan
Also
Marco Pierre White, Ron Blaauw

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