Hardware Podcasts

The Recipe For Creating a Culinary Connected Device

Over the Air · 9 Nov 2021 · 23m

What this episode covers

David Rabie, Founder & CEO of Tovala, explains how the company bridges the distinct worlds of culinary arts, hardware engineering, and software development to create a connected smart oven paired with a meal delivery service. He details the strategic decision to use Kickstarter for early validation and the subsequent struggle to acquire new customers despite strong retention, which was resolved by pivoting marketing, website design, and pricing. Rabie also discusses the operational challenges of scaling production and supply chain management after finding product-market fit just before the COVID-19 pandemic.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Tovala, Blue Apron, HelloFresh, Home Chef, DoorDash, Nespresso, Keurig, Peloton, Kickstarter

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