Hardware Podcasts

Founder Feature: Samantha Edwards of New Breed

The Startup CPG Podcast · 27 Sept 2024 · 44m · Episode 80

What this episode covers

Samantha Edwards, founder of plant-based meat brand New Breed, discusses her journey from nonprofit lifestyle education to creating Caribbean-inspired frozen products like Jamaican Jerk CHICK’N. She details the technical formulation choices, such as combining pea and brown rice for complete protein digestibility, and the logistical nightmares of scaling a frozen food business, including high shipping costs and the need for specialized manufacturing partners. Edwards also shares her recent success in securing an account with Erewhon, participating in the Target Accelerator program, and her urgent need for broker services to expand into Southern California and the Southeast.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
New Breed, Erewhon, Target, Whole Foods, Sprouts
Products
Jamaican Jerk CHICK’N, The Better Way
Also
Expo West

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