Hardware Podcasts

#163 - The Startup CPG Newswire & PR Tips from Jess Windell

The Startup CPG Podcast · 1 Oct 2024 · 1h 03m · Episode 81

What this episode covers

Jess Windell, owner of Maven Consulting and co-founder of Dryft Sleep, joins Startup CPG to discuss the launch of the free Startup CPG Newswire and provide PR strategy for early-stage brands. She argues that early brands should avoid expensive agency retainers and instead focus on building credibility through 'hype stats' like unique ingredients or strategic partnerships before seeking media coverage. The conversation covers how to write objective press releases, the importance of securing quotes from retail buyers, and the value of direct relationship building with journalists over paid distribution.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Food Business News, Food Navigator, Bevnet, Erewhon, Whole Foods, Target, Costco
Products
Dryft Sleep, Startup CPG Newswire, Mission Mighty Me, Phyta, Perfect Bar, Zoa, Balkan Bites, Rind, House of Gujana, Ava's Pet Palace

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