Hardware Podcasts

10: The Press

Thoroughly Considered · 17 Mar 2016 · 30m · Episode 10

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat discuss their experience with media coverage, including a Wired profile by David Pierce and the significant sales impact of being featured on John Gruber’s Daring Fireball. They explain how their early Kickstarter campaign for the Glyph influenced platform tropes and discuss the challenges of reaching new audiences for products like Obi. The founders emphasize the importance of building relationships with journalists, understanding their specific tastes, and creating syndicate-worthy content through their blog.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat
Products
Glyph, Obi
Also
Wired, David Pierce, Kickstarter, John Dimatos, Daring Fireball, John Gruber, Uncrate, Swiss Miss

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