11: The Time In-Between

Thoroughly Considered · 1 Apr 2016 · 49m · Episode 11

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat discuss the psychological and logistical challenges of the 'time in-between'—the period after product decisions are made but before launch. They share specific pain points from past launches like the Cosmonaut and Neat Ice Kit, highlighting the frustration of long manufacturing lead times, ocean freight delays, and the anxiety of competitors beating them to market. Mike Curley contrasts this with his podcasting business, discussing pre-announcements, sponsorship cycles, and the difficulty of refining audio quality under pressure.

Mentioned

Companies
Studio Neat, Relay FM
Products
Cosmonaut, Neat Ice Kit, Glyph, Cortex, Upgrade, Connected, Inquisitive
Also
Kickstarter

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