Hardware Podcasts

12: The Conference Racket

Thoroughly Considered · 21 Apr 2016 · 39m · Episode 12

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat discuss their strategy for attending industry conferences, noting that while they previously exhibited at MacWorld and the New York Gift Fair, they now prioritize networking at events like XOXO and WWDC over direct sales. They reflect on the high costs and time commitments of trade shows, explaining why they stopped exhibiting when the return on investment was merely breaking even. The hosts also explore the value of smaller, skill-based conferences for independent creators, contrasting them with large, generic business events.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Relay FM, Gimlet
Also
XOXO, WWDC, MacWorld, New York Gift Fair, Ul, Alex Bloomberg

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