#187- Expo West 2025 Debrief with S’NOODS and Whims

The Startup CPG Podcast · 17 Mar 2025 · 52m · Episode 133

What this episode covers

Daniel Scharff, Caitlin Bricker, Lauryn Bodden (Founder of S'NOODS), and Leanne Viola (Founder of Whims Delights) debrief Expo West 2025, discussing the shift toward smaller, cost-effective booths and the debate over whether the show lacked innovation. They highlight that true innovation is often found in emerging brands' business models and personal product stories rather than just new ingredients. The founders share tactical advice on managing logistics, sample inventory, and the critical importance of post-show follow-up processes for first-time exhibitors.

Mentioned

Companies
Startup CPG, New Hope, Figa Foods, Snack Wise, House of Kajana, Good Day LA, Target, Walmart, Albertsons, Central Market
Products
S'NOODS, Whims Delights

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