Hardware Podcasts

Your Guide to Trade Show Booth Success w/ Jon Franko & Matthew Sciannella

The Manufacturing Executive · 2 Nov 2021 · 34m · Episode 73

What this episode covers

Jon Franko and Matthew Sciannella of Gorilla76 discuss the evolving economics and strategy of industrial trade shows, arguing that traditional large-footprint booths are often financially inefficient compared to targeted digital marketing. They highlight successful examples like Path Robotics and NCTacular, which used live streaming and experiential demos to maximize impact with smaller spaces. The guests advocate for shifting budget from expensive booth rentals to 365-day content strategies and personalized, relationship-driven follow-ups to improve ROI.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla76, Path Robotics, NCTacular, Kawasaki, Zometry, Machine Metrics, Paperless Parts, Ragaku, Novarc Technologies, Halliburton, Industrial Sage
Products
Tig Brush
Also
Chris Lukey, Aaron Prather, Jake Hall, The Industrial Marketing Show

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