Hardware Podcasts

274 - How can you maximize packaging trade shows? Packaging Today Show LIVE

People of Packaging · 29 Jul 2024 · 29m

What this episode covers

Adam Peek, Senior Vice President at Meyers Printing, and Cory Connors, host of the Sustainable Packaging podcast, discuss strategies for maximizing presence at packaging trade shows like PacExpo and London Packaging Week. They emphasize the critical synergy between physical booth engagement and digital amplification via social media, citing Boxlatch’s viral success as a key example of driving orders through live content. The hosts advise exhibitors to plan side events, leverage influencer partnerships, and maintain a strong, authentic online presence to attract attendees and generate business leads.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Meyers Printing, Specright
Products
Boxlatch
Also
PacExpo, London Packaging Week, TLMI, Sustainable Packaging Coalition

Related episodes from other shows

Other shows on the same ground, closest first.

  • Manufacturing Happy Hour · 8m

    BONUS: 5 Tips for Getting the Most Out of a Trade Show

    Host Chris Luecke outlines five tactical strategies for maximizing the value of trade shows as they return post-pandemic, advising attendees and exhibitors to set specific goals, prioritize quality leads and relationships over quantity, and focus on hallway networking rather than passive session attendance. He emphasizes the importance of delivering memorable, high-energy presentations by drawing inspiration from bands like Green Day, and stresses the necessity of timely, contextual follow-ups to convert connections into business. The episode references industry figures such as Keith Ferrazzi and Brian Fonzo to illustrate concepts like 'conference commando' tactics and building deep professional relationships.

    Retail, wholesale & distribution
    5 chapters

  • The Manufacturing Executive · 32m

    Connecting Physical and Digital Worlds Through Trade Shows

    Jake Hall, known as The Manufacturing Millennial, explains how to maximize the ROI of trade shows by integrating physical presence with digital content strategies. He argues that companies must create value before, during, and after events through live streaming, interviews, and leveraging personal brands to extend the lifespan of the investment. Hall also discusses the shift in manufacturing perception among Gen Z, advocating for framing the industry as a STEM field to attract future talent.

    Marketing & brandCareers & education
    6 chapters

  • The Manufacturing Executive · 34m

    Your Guide to Trade Show Booth Success w/ Jon Franko & Matthew Sciannella

    Jon Franko and Matthew Sciannella of Gorilla76 discuss the evolving economics and strategy of industrial trade shows, arguing that traditional large-footprint booths are often financially inefficient compared to targeted digital marketing. They highlight successful examples like Path Robotics and NCTacular, which used live streaming and experiential demos to maximize impact with smaller spaces. The guests advocate for shifting budget from expensive booth rentals to 365-day content strategies and personalized, relationship-driven follow-ups to improve ROI.

    Marketing & brandRetail, wholesale & distribution
    8 chapters

  • The Startup CPG Podcast · 53m

    How to Crush Expo West

    Matt Levine of Chlorophyll Water, Clara Paye of Unite Foods, and Pierre Jamet of Fishwife share strategies for succeeding at Expo West, covering pre-show preparation, booth management, and post-show follow-up. The guests discuss specific tactics such as maintaining sample freshness, using 'decoys' to manage booth traffic, and leveraging LinkedIn and Slack for networking. They emphasize the importance of concise pitches, protecting energy, and strategic follow-up timing to convert trade show interactions into retail accounts.

    Retail, wholesale & distributionMarketing & brand
    6 chapters

  • The Manufacturing Executive · 33m

    How to Innovate the Tired Trade Show Booth w/ Clive White & Zach Person

    Clive White, CEO, and Zach Person, General Manager, at NCTech, explain how they revolutionized their trade show presence at FabTech 2021 by using a digital-analog hybrid booth. They leveraged live-streamed Zoom feeds from their warehouse to connect remote experts with on-site visitors, allowing customers to interact with the Tig Brush product and see demonstrations in real-time. The episode details the technical setup, including cameras and lighting, and discusses how this approach reduced costs and waste while creating a scalable model for future B2B sales and virtual showrooms.

    Marketing & brandConnected products & IoT
    7 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by People of Packaging. The episode itself belongs to its publisher.