Hardware Podcasts

How to Innovate the Tired Trade Show Booth w/ Clive White & Zach Person

The Manufacturing Executive · 9 Nov 2021 · 33m · Episode 74

What this episode covers

Clive White, CEO, and Zach Person, General Manager, at NCTech, explain how they revolutionized their trade show presence at FabTech 2021 by using a digital-analog hybrid booth. They leveraged live-streamed Zoom feeds from their warehouse to connect remote experts with on-site visitors, allowing customers to interact with the Tig Brush product and see demonstrations in real-time. The episode details the technical setup, including cameras and lighting, and discusses how this approach reduced costs and waste while creating a scalable model for future B2B sales and virtual showrooms.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
NCTech, Best Buy, Logitech, Microsoft, Apple
Products
Tig Brush, Yeti
Tools
Zoom
Also
FabTech 2021

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