Hardware Podcasts

148: Grow Your Hardware Product Sales Via Trade Shows

Product Startup · 2 Nov 2022 · 29m

What this episode covers

Jim Cermak, founder of Trade Show University, explains how hardware startups and small manufacturers can maximize ROI at trade shows by focusing on strategic planning, clear messaging, and active booth engagement. He emphasizes the importance of selecting the right show for your target audience, preparing specific sales materials like one-page sell sheets, and using pre-show marketing to book appointments in advance. Cermak advises teams to use qualifying questions to quickly identify serious buyers, capture contact information efficiently, and leverage real-time video testimonials to build social proof. The discussion covers practical tactics for booth design, team staffing, and post-show follow-up to convert trade show interactions into long-term sales.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Trade Show University, Lowe's, Home Depot, General Motors, Ford, Sony, Nintendo
Products
Stanley, Bosch, Milwaukee Tools
Also
CES, K-Biz

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