Hardware Podcasts

Introducing The Manufacturing Marketer

The Manufacturing Executive · 24 Jan 2023 · 38m · Episode 138

What this episode covers

Joe Sullivan introduces a syndicated episode from 'The Manufacturing Marketer,' featuring Gorilla 76 strategists Brennan Forrest, Mary Keogh, Kevin McClary, and Peyton Warren answering questions from their Industrial Marketing Live event. The team discusses trade show strategies, emphasizing geo-targeted digital ads and community building over traditional banner ads, and details tools for supporting distributor sales, such as comparison charts and flowcharts. They also cover the process of formalizing customer personas through interviews and testing, and propose bold marketing ideas like minimal websites or branded TV shows.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla 76, Amazon, Walmart, Netflix, Hulu, 3M
Products
The Manufacturing Marketer, Industrial Marketing Live, How It's Made, Amazon Prime
Tools
Facebook, LinkedIn, Google Ads, Salesforce, HubSpot, Google Analytics 4, ChatGPT, TikTok

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