Hardware Podcasts

Building an Industrial Marketing Roadmap with Joe Sullivan

Manufacturing Happy Hour · 25 Aug 2020 · 54m

What this episode covers

Joe Sullivan, founder of Gorilla76, explains his Industrial Marketing Roadmap for mid-sized B2B manufacturers, emphasizing the shift from viewing marketing as an expense to a sales driver through expert-led content. He details the process of identifying ideal customer profiles and extracting knowledge from internal engineers to create pillar content, citing CK Power’s successful campaign on EPA Final Tier 4 regulations as a key example. Sullivan also advises on budgeting, recommending a blend of internal resources and agency support, and highlights LinkedIn as a critical platform for both organic social sharing and targeted paid media campaigns.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla76, CK Power, Lakefront Brewing, Forehands Brewing, Concept Systems, Sweet Fish Media
Products
The Manufacturing Executive, Stag

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