Hardware Podcasts

Measuring Marketing Success in Manufacturing w/ Joe Sullivan

The Manufacturing Executive · 18 May 2021 · 25m · Episode 49

What this episode covers

Joe Sullivan, cofounder of the Industrial Marketing Agency Gorilla 76, outlines eight guiding principles for manufacturing marketing success in 2022. He argues that manufacturers must shift from a sales-heavy, expense-focused mindset to a marketing-driven revenue engine by recognizing the buyer's power shift and understanding the complex buying committee. Sullivan emphasizes creating value through expert-led content assets, capturing existing demand via SEO and paid search, and generating new demand through targeted paid social and email distribution. Finally, he stresses the importance of aligning marketing with sales teams and measuring success with patience, focusing on pipeline contribution rather than immediate ROI.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla 76
Also
AOL, Yahoo, Google, LinkedIn, Facebook, YouTube

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