Hardware Podcasts

Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools

Manufacturing Happy Hour · 15 Feb 2022 · 35m

What this episode covers

Eddie Saunders Jr., Creative Director at Flex Machine Tools, explains how his background in theater and MMA influenced the creation of his web series, Flex & Friends, to humanize the manufacturing industry. He details the strategic decision to interview industry leaders rather than focus on self-promotion, aiming to elevate their stories and build brand relevance through authentic connection. Saunders shares actionable advice for manufacturers starting content, emphasizing the importance of defining intent, reverse-engineering successful models, and overcoming insecurity to achieve a return on effort. He highlights that while ROI is hard to quantify, the show generates tangible business opportunities by creating instant relevancy with prospects who recognize the content.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Flex Machine Tools, Great Lakes Brewing Company
Products
Flex & Friends, Bush Light, Machine Visions

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