Hardware Podcasts

Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4

Manufacturing Happy Hour · 11 Sept 2020 · 1h 05m

What this episode covers

Hosted by Ben Baker, a panel of B2B marketing experts including Alison DeFord of Felt Marketing, Ray Ziganto of Lenari International, Mark Mitchell of Wizard Strategy, Mark Roberts of OTB Solutions, and Chris Luecke of Rockwell Automation, discusses the shift from tactical to strategic marketing. The group debunks the myth that B2B marketing differs from B2C, emphasizing that human-to-human connection and storytelling drive decisions. They argue that manufacturers must move beyond trade shows and brochures to embrace digital channels, SEO, and authentic social media engagement to capture the 70% of the buying journey that occurs before sales contact. Key advice includes conducting value proposition audits, humanizing brands through employee stories, and ensuring leadership actively engages with customers to understand their evolving needs.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Felt Marketing, Lenari International, Wizard Strategy, OTB Solutions, Rockwell Automation, Your Brand Marketing
Products
MFG out loud, Manufacturing Happy Hour

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