Hardware Podcasts

BONUS: Publishing & Promoting Strategies for Marketing to a Technical Audience

Manufacturing Happy Hour · 4 Sept 2020 · 15m

What this episode covers

Wendy Covey, founder and CEO of TREW Marketing, joins host Chris Luecke to discuss tactical strategies for marketing to technical audiences. They cover the technical requirements for a company website, including responsiveness, security, and load times, as well as the necessity of integrated marketing automation and CRM platforms for measuring performance. The conversation also details inbound and outbound promotion channels, emphasizing LinkedIn, industry publications, and the strategic use of podcasts for content distribution.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
TREW Marketing
Products
Content Marketing Engineered
Tools
WordPress, HubSpot, Squarespace
Also
LinkedIn, YouTube

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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Manufacturing Happy Hour. The episode itself belongs to its publisher.