Hardware Podcasts

The Intersection of Engineering and Content Marketing

The Manufacturing Executive · 29 Mar 2022 · 31m · Episode 95

What this episode covers

Chris Grainger, Engineering and Services Manager at Electrical Equipment Company (EECO), explains how he leveraged his engineering background to drive content marketing by tying employee bonuses to blog and video production. He details the creation of the 'Eco Asks Why' podcast, which started just before the pandemic and has grown to nearly 200 episodes, serving as a tool for relationship building and market research. Grainger discusses the challenges of getting technical staff engaged, the importance of scripting to reduce anxiety, and the long-term 'snowball effect' of content marketing on lead generation and brand authority.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
EECO, Gorilla 76
Products
Eco Asks Why, The Lion Within Us, They Ask, You Answer, Superfans
Tools
Prolific

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