Hardware Podcasts

How to Turn Your Brand's Podcast into a Content Goldmine

Manufacturing Happy Hour · 24 Nov 2020 · 27m

What this episode covers

Chris Luecke, host of Manufacturing Happy Hour, explains how brands can turn podcasts into a content goldmine by repurposing long-form audio into multi-channel assets. He argues that niche podcasts with 500-1,000 listeners are valuable if they engage the right audience, and demonstrates how to multiply reach by 10x-40x using video clips, audiograms, blog posts, and social media quotes. Luecke recommends specific tools like Subtitle, WAVVE, Rev, and Canva to execute this strategy, while warning against treating podcasting as a 'check-the-box' activity or quitting too early.

Most relevant to

early-stage companies

Topics

Mentioned

Products
Jordan Harbinger Show
Tools
Rev, Subtitle, WAVVE, Canva
Also
Slim's

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