Hardware Podcasts

100 Weeks of Podcasting: The Business Impact

The Manufacturing Executive · 17 May 2022 · 48m · Episode 102

What this episode covers

Joe Sullivan, founder of the marketing agency Gorilla76, is interviewed by Logan Lyles of Sweet Fish Media about the business impact of his podcast, The Manufacturing Executive, after 100 consecutive weeks. Sullivan details six key outcomes: over $300,000 in directly attributable revenue, expanded networking through 'content-based networking,' establishing himself as a thought leader in manufacturing, fueling his agency's content volume, humanizing the brand via LinkedIn, and gaining deep market research insights. He advises manufacturing executives to start simply by recording Zoom conversations with customers to overcome the intimidation of launching a formal podcast.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Gorilla76, Sweet Fish Media, Bomb Bomb
Products
The Manufacturing Executive
Tools
LinkedIn, YouTube, V.IO, D-Script
Also
Ethan Butte, James Carbury

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