Introducing The Manufacturing Employer Podcast w/ Jon Franko
Joe Sullivan and Jon Franko, co-founders of the B2B marketing agency Gorilla 76, introduce the launch of their third podcast, The Manufacturing Employer, designed for HR professionals and hiring managers in the industrial sector. They discuss the strategic rationale behind expanding their media portfolio to address the manufacturing labor crisis, drawing parallels between talent acquisition and customer acquisition. Franko shares insights from early episodes featuring guests like Dan Urshin and Elliot Sherman, emphasizing servant leadership, core values, and the importance of building a strong employer brand to retain talent.