Hardware Podcasts

Introducing The Manufacturing Employer Podcast w/ Jon Franko

The Manufacturing Executive · 20 Jun 2023 · 33m · Episode 158

What this episode covers

Joe Sullivan and Jon Franko, co-founders of the B2B marketing agency Gorilla 76, introduce the launch of their third podcast, The Manufacturing Employer, designed for HR professionals and hiring managers in the industrial sector. They discuss the strategic rationale behind expanding their media portfolio to address the manufacturing labor crisis, drawing parallels between talent acquisition and customer acquisition. Franko shares insights from early episodes featuring guests like Dan Urshin and Elliot Sherman, emphasizing servant leadership, core values, and the importance of building a strong employer brand to retain talent.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Gorilla 76, Courty, MAC Tech, Pasco, Swedish Media
Products
The Manufacturing Executive, The Manufacturing Marketer, The Manufacturing Employer, Industrial Marketing Live, Manufacturing Happy Hour
Also
Dan Urshin, Elliot Sherman, Todd Emming, Luke Wittenbreaker, Joel Wittenbreaker, Jim Nardouli, Dan Sanchez, Brendan Forrest, Peyton Warren, Chris Lukkey

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