From Sports Writing to the Association for Advancing Automation with A3 President Jeff Burnstein
Jeff Burnstein, President of the Association for Advancing Automation (A3), explains how the organization merged the Robotic Industries Association, AIA, and Motion Control and Motor Association to simplify resources for users integrating robotics, vision, and motion technologies. He argues that automation creates safer, higher-paying jobs and drives the reshoring of manufacturing to North America by mitigating supply chain risks associated with low-cost labor abroad. Burnstein emphasizes that the industry is still in its early innings, with adoption expanding rapidly into non-automotive sectors like food, pharma, and agriculture, while highlighting the critical need to integrate automation education into school curricula to address workforce shortages.