Hardware Podcasts

Breaking the Stigma on Podcasting w/ James Carbary

The Manufacturing Executive · 2 Feb 2021 · 26m · Episode 34

What this episode covers

James Carbary, founder of Sweet Fish Media, explains how his agency pivoted from general blogging to B2B podcasting by using content-based networking to reverse-engineer high-value relationships. He argues that audio and video content humanize brands, allowing manufacturers to meet buyers in passive moments like driving or commuting, rather than relying on cold outreach. Carbary emphasizes that companies should name shows after their ideal customers' interests, not their own services, to attract guests who become clients through collaborative content creation. He advises starting simply with free tools like Anchor and Zoom to focus on building insights and relationships before worrying about production quality.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sweet Fish Media, Gorilla 76
Products
B to B Growth, The Manufacturing Executive, Content-Based Networking
Tools
Anchor, Sounder.fm, Riverside, Zoom

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