Hardware Podcasts

Distribution and Repurposing: Two Overlooked Keys to Content Marketing w/ Justin Simon

The Manufacturing Executive · 4 Apr 2023 · 41m · Episode 147

What this episode covers

Justin Simon, host of the Distribution First podcast and creator of the Content Repurposing Roadmap, joins host Joe Sullivan to discuss why manufacturing companies fail to distribute and repurpose their content effectively. Simon argues that most companies adopt a 'hope with a dash of SEO' strategy, publishing content and waiting for organic search traffic, which results in assets collecting dust. He advocates for a 'distribution first' approach, where companies proactively push content to specific audiences via paid social, email, and social media clips, rather than relying on passive discovery. The conversation emphasizes using micro-content to test ideas before creating large assets, ensuring that marketing efforts build brand affinity and trust with prospects who are not yet in market.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Guerrilla 76, Google
Products
Distribution First, Content Repurposing Roadmap
Tools
LinkedIn, YouTube

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