Hardware Podcasts

145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto

Manufacturing Happy Hour · 18 Jul 2023 · 43m

What this episode covers

James Soto, CEO of Industrial Strength Marketing, discusses strategies for manufacturing companies to build trust and break through digital noise using storytelling and video content. He explains the concept of 'compliance noise' caused by rigid brand guardrails and advocates for 'scraping the guardrails' to create authentic, empathetic content that resonates with industrial buyers. Soto also highlights the importance of channel mastery, specifically optimizing titles and thumbnails, and notes the rising manufacturing and tech hub status of the American South, particularly Nashville.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Industrial Strength Marketing, Traction, Nashville Technology Council, Oracle, Amazon
Also
Rolf and Daughters, Monday Night Brewing, Bearded Iris Brewing, The 5 Spot, Old Glory, IMTS

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