Hardware Podcasts

5 Things Stopping Manufacturers From Making Great Content w/ Rose Hansen and James Boeckmann

The Manufacturing Executive · 23 Jan 2024 · 38m · Episode 189

What this episode covers

Rose Hansen and James Boeckmann of Gorilla 76 identify five barriers preventing B2B manufacturers from creating effective content: lacking a clear brand identity, failing to understand customer pressures, not collaborating with subject matter experts, producing boring stories, and lacking strategic focus. They argue that great content must be strategic, delightful, and driven by deep customer research rather than generic self-promotion. The guests emphasize that manufacturers must collaborate with engineers and customers to create compelling narratives that solve specific buyer problems.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla 76
Also
Washington Post, Outside magazine, Sauce magazine, IMTS, PacExpo, FabTech, Industrial Marketing Live, Industrial Marketing Summit

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