Hardware Podcasts

5 Ways Manufacturers Can Level Up Their Marketing w/ Allison DeFord

The Manufacturing Executive · 30 Nov 2021 · 51m · Episode 77

What this episode covers

Allison DeFord, founder of FELT Marketing, joins Joe Sullivan of Guerrilla 76 to discuss five critical marketing gaps in the manufacturing sector. They argue that manufacturers must humanize their brands, clearly articulate unique value propositions beyond generic claims like 'quality,' and align their marketing systems to create a cohesive customer journey. The conversation emphasizes shifting from nearsighted, sales-focused tactics to long-term brand building and measuring influence and innovation rather than just vanity metrics like traffic.

Most relevant to

established companies

Topics

Mentioned

Companies
FELT Marketing, Guerrilla 76, Nectar
Products
Manufacturing Out Loud
Tools
EOS, Google Analytics

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