Hardware Podcasts

175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit

Manufacturing Happy Hour · 5 Mar 2024 · 1h 06m

What this episode covers

Host Chris Luecke interviews Adam Beck of CADENAS PARTsolutions, Kerry Nedic of Baker Hughes, John Joyce of Brijr.io, Amanda Marx of HARTING Americas, and Melissa Geertz of Grey Solutions at the 2024 Industrial Marketing Summit. The group discusses the evolution of industrial marketing, emphasizing the need for meaningful content that resonates with engineers and the strategic use of AI to scale content creation for small teams. Marx and Geertz highlight the importance of segment-focused positioning, building brand reputation beyond products, and aligning sales and marketing to drive revenue in a digital-first buyer journey.

Most relevant to

large enterprises

Topics

Mentioned

Companies
CADENAS PARTsolutions, Baker Hughes, Brijr.io, HARTING Americas, True Marketing, Gorilla 76, 3M
Tools
Swipe Guide

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