Hardware Podcasts

5 Strategic Manufacturing Marketing Plays for 2026 w/ Peyton Warren

The Manufacturing Executive · 23 Dec 2025 · 44m · Episode 289

What this episode covers

Peyton Warren, Marketing Director at Gorilla 76, outlines five strategic marketing plays for B2B manufacturers in 2026, emphasizing that success requires moving beyond passive trade show attendance to proactive relationship building. The discussion covers leveraging in-person events, building owned communities like the Industrial Marketing Collective, and using AI tools such as Cast Magic and Opus Clip to streamline content repurposing. Warren stresses the importance of clear success metrics, citing a client example of repositioning from component supplier to system provider, and highlights the critical need for proper marketing infrastructure and CRM integration to measure impact.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla 76, Lennon Labs
Products
Weld.com
Tools
Cast Magic, Opus Clip, Descript, ChatGPT
Also
Industrial Marketing Collective

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