Finding Manufacturing’s Invisible Workforce w/ Simba Jonga

The Manufacturing Executive · 16 Dec 2025

AI in practice: 3 real uses of AI described

What this episode covers

Simba Jonga, founder and CEO of Laborup, explains how his AI-powered platform addresses the manufacturing labor gap by making the 'invisible' blue-collar workforce searchable through voice-based AI screening rather than traditional resumes. He argues that the shortage is a liquidity issue, where skilled workers like machinists and welders are hidden because they lack digital profiles or computer access. Jonga details how Laborup uses conversational AI to build rich candidate profiles and discusses the industry's shift toward hiring 'hybrid technicians' with blended skills to solve immediate staffing shortages.

AI in practice

Where this conversation describes AI being used to build or deliver a product. Part of the AI in practice tracker.

Sourcing & supply chainLabor Up (AI powered talent platform)

The company uses voice AI agents to conduct conversational phone screenings with workers, extracting detailed skill and preference data to build a searchable database of hidden industrial talent.

“Labor up is built on a simple belief. The 1000000s of workers we need are out there, but most aren't on LinkedIn or the usual job boards. The company uses AI to find this hidden workforce, bring them online and connect them directly to the factories that need them…”

Speaker 2 · Hear it at 0:35

Sourcing & supply chainvoice AI

The platform employs voice AI to mimic a recruiter's conversation, dynamically drilling down into a candidate's specific machine experience and preferences to create a rich profile from non-digital native workers.

“one of the things that are really making a bet on is the ability of voice AI and bridging voice and intelligence, to be able to do the work, That's almost knowledge work, like talking to a candidate, really just doing that deep dive, to understand their background, their skill sets…”

Speaker 3 · Hear it at 6:26

Sourcing & supply chainStevie (AI voice agent)

An AI agent named Stevie conducts 10 to 50-minute dynamic phone conversations with workers to screen them, learning their background, skills, and job preferences to build a searchable corpus of data.

“So Stevie screens these workers and learns as much as she can about the background, the skills, and really just engaged in conversation. So if a candidate decides to go down one path. It goes down that path with the candidate, not only getting the surface layer inflammation, but asking, okay, you're a machinist. What kind of machinist are you?”

Speaker 3 · Hear it at 9:47

Mentioned

Companies
Laborup, Gorilla 76, Zillow, LinkedIn, SpaceX, Tesla, Andro, ICC International

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